Strategic Alignment

As companies grow, the barriers to performance aren’t always dramatic—but they are persistent. They show up as missed numbers, fragmented execution, cultural fatigue, and a general sense that something is off, even if the P&L doesn’t yet reflect it. At 4 Square Advisors , we’ve seen these patterns across dozens of companies in manufacturing, packaging, and industrial sectors. Below are four of the most common—and most urgent—challenges facing mid-market leadership teams today

Ask any CEO to describe their company’s vision, and you’ll likely hear a confident answer—growth targets, market expansion, innovation priorities. But walk the halls of that same company, and the story can look very different. Teams are stretched thin. Priorities shift week to week. Projects drag on. Execution feels fragmented. Strategy may exist—but alignment does not. This isn’t a failure of ambition. It’s a breakdown in translation. A strategic vision is only as effective